由于误导消费者对环境保护的看法, 英国禁止一则宣称红色拖拉机产品是"用心种植"的广告.
A UK ad claiming Red Tractor products were "farmed with care" was banned for misleading consumers about environmental protections.
广告标准局禁止英国的红色拖拉机农业标签广告, 声称产品「小心农作」,
A UK ad for the Red Tractor farming label claiming products were "farmed with care" was banned by the Advertising Standards Authority after a complaint that it misled consumers about environmental protections.
ASA裁定该广告的图像和讯息暗示了广泛的环境责任,但证据不支持这一主张。
The ASA ruled the ad’s imagery and messaging suggested widespread environmental responsibility, but evidence didn’t support that claim.
虽然红色拖拉机侧重于动物福利、食品安全和可追踪性,但一些标准旨在减少污染风险。
While Red Tractor focuses on animal welfare, food safety, and traceability, some standards aim to reduce pollution risks.
2021年至2023年5月,数千个农场因破坏环境而被暂停或失去认证。
Between 2021 and May 2023, thousands of farms were suspended or lost certification for environmental violations.
ASA要求在未来广告中更明确地披露适用哪些标准和遵守标准的程度。
The ASA ordered clearer disclosures in future ads about which standards apply and compliance levels.