印度的电子商务向迪瓦利飞涨,以大幅度的折扣和商业快速增长,击中了目标GMV的70-75%。
Indian e-commerce surges toward Diwali, hitting 70–75% of target GMV with steep discounts and quick commerce growth.
印度的电子商务正在进入对迪瓦利的最后推动阶段,分析家们在快速商业的驱动下,对上星期的GMV中22 000-25,000卢比进行了预测。
Indian e-commerce is entering a final push for Diwali, with analysts projecting Rs 22,000–25,000 crore in GMV for the last week, driven by quick commerce.
迄今为止,预期的1.2万亿克鲁塞罗的GMV已经实现了70-75%的预期目标,这是在GST减速推动下强劲开始的中季低潮之后取得的。
So far, 70–75% of the expected Rs 1.2 lakh crore GMV has been achieved, following a mid-season dip after a strong start fueled by a GST reduction.
销售商将折扣率提高到20-30%,其中某些种类的折扣率高达40%,并推出时装、美容、家居和礼品等节庆产品。
Sellers are increasing discounts to 20–30%, with some categories offering up to 40% off, and launching festive products in fashion, beauty, home décor, and gifting.
主要平台报告厨房餐具、服装和珠宝销售强劲,而诸如Blinkit和Instamart等快速商务服务在最后一刻采购时正在获得牵引力。
Major platforms report strong sales in kitchenware, apparel, and jewellery, while quick commerce services like Blinkit and Instamart are gaining traction for last-minute purchases.
供应链依然受到压力,但公司正在将库存定位在更接近消费者的地方,以提高交货速度。
Supply chains remain under pressure, but companies are positioning inventory closer to consumers to improve delivery speed.
与此同时,全球技术的发展包括:印度利用UPI付款开关扩大Visa的Pismo(Pismo ) , 探索本地数据存储的人类学探索,以及印度的C-DAC(C-DAC)将国内芯片原型推进到2029年全面开发系统。
Meanwhile, global tech developments include Visa’s Pismo expanding in India with a UPI payment switch, Anthropic exploring local data storage, and India’s C-DAC advancing its domestic chiplet prototype toward full system development by 2029.