DirecTV于2026年使用用户创建的阿凡达(avatars)推出AI屏幕保护广告, DirecTV to launch AI screensaver ads in 2026 using user-created avatars, raising privacy concerns amid subscriber losses.

DirecTV将于2026年初在其Gemini设备上推出AI动力屏幕保护广告, DirecTV will launch AI-powered screensaver ads on its Gemini devices in early 2026, using user-generated AI avatars created via a QR code scan. 该功能是与Glance(InMobi)开发的,用个性化内容取代闲置屏幕,包括可购物虚拟试镜、天气、体育和基于用户行为的产品建议。 The feature, developed with Glance (InMobi), replaces idle screens with personalized content, including shoppable virtual try-ons, weather, sports, and product recommendations based on user behavior. 虽然用户可以禁用屏幕保护器,但对数据隐私和同意仍存在关切。 While users can disable the screensaver, concerns remain over data privacy and consent. DirecTV(DirecTV)在用户下降时, 随着AI驱动的广告向电视界面扩张, The move signals DirecTV’s shift toward ad-driven revenue amid subscriber decline, as AI-powered advertising expands into TV interfaces.