Charlie Bigham在英国超市推出30英镑的优质即食餐。 Charlie Bigham launches £30 premium ready meals in UK supermarkets.

Charlie Bigham是英国Bigham品牌的创始人, 为英国主要超市提供一套四餐, 以30英镑计价, Charlie Bigham, founder of the UK's Bigham's brand, has launched a new line of premium ready meals priced at £30 for a set of four, available in major UK supermarkets. 膳食作为高质量的、由厨师设计的选择品销售,是将餐厅标准方便食品送进家用厨房的推动活动的一部分。 The meals, marketed as high-quality, chef-designed options, are part of a push to bring restaurant-standard convenience food to home kitchens. 尽管价格点引起了好坏参半的反响,但这次启动反映了消费者对即食特价日益增长的需求。 The launch reflects growing consumer demand for premium ready meals, though the price point has drawn mixed reactions.