CBC 启动五年计划,让青年和新加拿大人参与扩大数字外联和地区雇用。
CBC launches 5-year plan to engage youth and new Canadians with expanded digital outreach and regional hiring.
加拿大广播公司/电台发起了一项五年战略,通过针对年轻人和新加拿大人,解决信任下降和两极分化问题,促进参与。
CBC/Radio-Canada has launched a five-year strategy to boost engagement by targeting young people and new Canadians, addressing declining trust and polarization.
该计划包括扩大区域覆盖面、为服务不足的社区雇用记者、增加TikTok和YouTube等平台上的数字存在,以及在加拿大北部投资。
The plan includes expanding regional coverage, hiring journalists for underserved communities, increasing digital presence on platforms like TikTok and YouTube, and investing in Northern Canada.
它还旨在用新的工具打击虚假信息,改善档案的查阅,并增加辅助流。
It also aims to combat disinformation with new tools, improve access to archives, and grow ad-supported streaming.
这一倡议是随着拟议的立法寻求扩大广播公司在紧急通讯和地方新闻方面的作用,支持其长期可持续性而提出的。
The initiative comes as proposed legislation seeks to expand CBC’s role in emergency communications and local news, supporting its long-term sustainability.