以AI和数字转换为主导,全球品牌价值上升了4.4%,Nvidia飞跃,Tesla下降。 Brand values rose 4.4% globally, led by AI and digital shifts, with Nvidia soaring and Tesla declining.

Interbrand的2025年最佳全球品牌报告显示,总品牌价值为3.6万亿美元,与2024年相比增长了4.4%,其驱动力是适应市场变化、数字创新和AI。 Interbrand’s 2025 Best Global Brands report shows a $3.6 trillion total brand value, a 4.4% rise from 2024, driven by adaptation to market shifts, digital innovation, and AI. 12家新公司进入了最先进的排名,包括BlackRock、Booking.com、Qualcomm、GE Americas、Uniqlo和BYD。 Twelve new companies entered the ranking—the most ever— including BlackRock, Booking.com, Qualcomm, GE Aerospace, Uniqlo, and BYD. Instagram进入前10名,而Nvidia的增长率最高,达到+116%,达到432亿美元,排名第15。 Instagram entered the Top 10, while Nvidia saw the largest gain ever at +116%, reaching $43.2 billion and ranking #15. Tesla在EV竞争日益激烈的情况下, 将35%降至#25, 而BYD则在#90进入。 Tesla dropped 35% to #25 amid growing EV competition, while BYD entered at #90. 丰田在6号保持稳定 法拉利增长17% Toyota held steady at #6, and Ferrari grew 17%. Interbrand强调,长期战略、文化相关性和创新现在对持续的成功至关重要。 Interbrand stressed that long-term strategy, cultural relevance, and innovation are now essential for sustained success.