Birkenstock项目在2025年的收入为2.9B欧元,增长16%,受到主流大众和整形重点的推动。 Birkenstock projects €2.9B in 2025 revenue, up 16%, fueled by mainstream popularity and orthopedic focus.

Birkenstock项目在2025年获得29亿欧元的收入,增加了16%,其驱动因素是在经济不稳定的情况下,作为功能性鞋类选择的流行程度日益高涨。 Birkenstock projects €2.9 billion in 2025 revenue, a 16% rise, driven by surging popularity as a functional footwear choice amid economic uncertainty. 德国品牌通过名人支持、与Dior和Rick Owens的时尚合作以及芭比娃娃电影中的突出角色, 赢得了主流吸引力。 Once counterculture-associated, the German brand has gained mainstream appeal through celebrity endorsements, fashion collaborations with Dior and Rick Owens, and a prominent role in the Barbie film. Birkenstock尽管时尚能见度高,但强调其正统根源,拒绝高调的伙伴关系,以维护其以健康为重点的使命。 Despite its fashion visibility, Birkenstock emphasizes its orthopedic roots, rejecting high-profile partnerships to preserve its health-focused mission. 该公司继续优先考虑手工艺和脚健康,每年生产近4 000万对夫妇,并计划将生产能力增加一倍。 The company continues to prioritize craftsmanship and foot wellness, producing nearly 40 million pairs annually with plans to double capacity.