2025年,串流平台将线性电视广告支出削减了近一半,反映出向数字和连通电视广告的转变。 Streaming platforms cut linear TV ad spending by nearly half in 2025, reflecting a shift to digital and connected TV ads.

根据EDO Ad EnGage,在2025年,流式平台将线性电视广告支出从2024年的4.607亿美元减少到10月中旬的2.418亿美元,削减了近一半。 In 2025, streaming platforms slashed linear TV ad spending by nearly half to $241.8 million through mid-October, down from $460.7 million in 2024, according to EDO Ad EnGage. 广播和印象也显著下降,例如Paramount+、Disney Bundle和HBO Max等主要平台也出现急剧下降。 Airings and impressions also dropped significantly, with major platforms like Paramount+, The Disney Bundle, and HBO Max seeing steep declines. 这一转变反映出,随着消费者日益偏爱按需和流传内容,消费者越来越多地偏向于按需和流传内容,从传统电视广告向更广泛的行业转移,促使广播公司将重点放在连接的电视和数字广告解决方案上,以适应不断变化的观众习惯。 This shift reflects a broader industry move away from traditional TV advertising as consumers increasingly favor on-demand and streaming content, prompting broadcasters to focus on connected TV and digital ad solutions to adapt to changing viewer habits.