主办方CX雇用Russ Hannig担任首席执行官,并推出新的软件,实现赞助管理现代化。 SponsorCX hires Russ Hannig as COO and launches new software to modernize sponsorship management.

赞助方CX已任命资深营销执行官Russ Hannig为新的首席操作官,随着该公司遍布美国各大体育联盟,立即生效。 SponsorCX has named veteran marketing executive Russ Hannig as its new Chief Operating Officer, effective immediately, as the company expands across major U.S. sports leagues. Hannig将领导营销、人力资源和客户成功支持规模化业务和改进赞助管理。 Hannig will lead marketing, HR, and customer success to support scaling operations and improve sponsorship management. 该公司还启用了一个新的软件工具,帮助品牌简化担保跟踪、启动和报告程序,减少对电子表格的依赖。 The company also launched a new software tool to help brands streamline sponsorship tracking, activations, and reporting, reducing reliance on spreadsheets. 这一举动凸显了赞助方CX推动赞助业务现代化的动力,在需求不断增长的情况下,以综合、以数据为驱动的解决方案,实现赞助业务现代化。 The move underscores SponsorCX’s push to modernize sponsorship operations with integrated, data-driven solutions amid growing demand.