新西兰取消对广播公司的星期日和假日广告限制,以配合数字平台,增加当地媒体收入。 New Zealand lifts Sunday and holiday ad limits on broadcasters to match digital platforms, boosting local media income.

在议会通过三读立法之后,新西兰将取消对广播业者在星期日和公共假日的广告限制。 New Zealand will remove advertising restrictions on broadcasters for Sundays and public holidays after legislation passed third reading in Parliament. 这项改革得到了媒体部长Paul Goldsmith的支持,其目的是在传统广播公司和数字流平台之间实现公平竞争,而这两个平台没有这种限制。 The change, supported by Media Minister Paul Goldsmith, aims to level the playing field between traditional broadcasters and digital streaming platforms, which face no such limits. 行业估计表明,这项改革每年可为地方媒体产生大约600万美元的收入。 Industry estimates suggest the reform could generate around $6 million annually for local media. 例如YouTube等平台每天覆盖43%的新西兰人。 The move follows years of advocacy and reflects shifting audience habits, with platforms like YouTube reaching 43% of New Zealanders daily. 政府表示过时的规则不再符合现代媒体的消费模式。 The government says the outdated rules no longer align with modern media consumption patterns.