2025年,零售商在品牌媒体价值方面驱动了1.1B,Sephora和亚马逊的增长领先。 Retailers drove $1.1B in brand media value in 2025, with Sephora and Amazon leading growth.

现在零售商是时装、生活方式和美容品牌品牌品牌增长的主要驱动力,根据Tannemits的报告,在2025年上半年产生了超过11亿美元的媒体影响价值(MIV)。 Retailers are now key drivers of brand growth for Fashion, Lifestyle, and Beauty brands, generating over $1.1 billion in Media Impact Value (MIV®) in the first half of 2025, according to Launchmetrics’ report. 塞福拉公司在MIV®中领先,收入超过12亿美元,而亚马逊美容公司的年增长率为171.77%. Sephora led with over $1.2 billion in MIV®, while Amazon Beauty saw 171.77% year-over-year growth. 社交媒体的影响力在TikTok上增长了28%,主要是因为Sephora和沃尔玛等零售商的推动. TikTok drove social media impact with a 28% MIV® increase, fueled by retailers like Sephora and Walmart. 零售商创建的内容优于品牌自有的内容,Space NK的影响力增加了25%,交叉零售的功能提高了MIV的三位数。 Retailer-created content outperformed brand-owned content, with Space NK delivering 25% more impact, and cross-retailer features boosted MIV® by triple digits. 美国和EMEA最大的50家零售商在三年内实现了66%的MIV增长,敦促品牌采用战略性的、以数据为驱动的零售伙伴关系。 The top 50 U.S. and EMEA retailers saw a 66% MIV® rise over three years, urging brands to adopt strategic, data-driven retail partnerships.