2025年的节假日,CTV广告的完成率为91%,高于2024年的87%,推动了更多的参与和转换。 CTV ads saw 91% completion in 2025 holidays, up from 87% in 2024, driving higher engagement and conversion.

连通电视(CTV)正在推动广告业的重大转变,91%的观众在2025年节日期间完成消费电子产品广告,从2024年的87%上升至2024年的87%,这归功于其无干扰、高参与环境。 Connected TV (CTV) is driving a major shift in advertising, with 91% of viewers completing consumer electronics ads during the 2025 holidays—up from 87% in 2024—thanks to its distraction-free, high-engagement environment. 品牌正在增加CTV和互动广告支出,显示点击率上升,转换潜力增强。 Brands are increasing CTV and interactive ad spending, seeing rising click-through rates and better conversion potential. 有助于实时计量、数据驱动目标确定和跨平台跟踪的工具正在将电视转换成以业绩为重点的频道,将广泛影响与可衡量的成果相结合。 Tools enabling real-time measurement, data-driven targeting, and cross-platform tracking are transforming TV into a performance-focused channel, blending broad reach with measurable results.