Asahi Super Dry在2025年10月发起了全球“寻找什么是独一无二的”运动, 尽管遭到网络攻击, Asahi Super Dry launched its global "Seek What Is Unique" campaign in October 2025, boosting international sales despite a cyber-attack.

2025年10月, Asahi Super Dry(Asahi Super Dry)首次发起全球运动「寻找什么是独一无二的」, 在整个澳大利亚、亚洲和北美推出统一的品牌平台。 Asahi Super Dry has launched its first global campaign, "Seek What Is Unique," in October 2025, introducing a unified brand platform across Australia, Asia, and North America. 该倡议与Havas London共同开发, 其特色包括一部东京拍摄的电影、3D广告牌和悉尼360度立方体等亲身体验、影响力强的伙伴关系、以及2026年澳大利亚公开赛的品牌酒吧。 Developed with Havas London, the initiative features a Tokyo-shot film, immersive experiences like 3D billboards and a 360-degree cube in Sydney, influencer partnerships, and a branded bar at the 2026 Australian Open. 新的视觉特征和现代化的基调支持这项运动将重点放在个性和真实经验上。 A refreshed visual identity and modernized tone support the campaign’s focus on individuality and authentic experiences. 尽管最近发生了影响国内酿酒厂的网络攻击, Asahi 仍报告全球增长强劲, 2023年销售额增长35%, Despite a recent cyber-attack affecting domestic breweries, Asahi reported strong global growth, with a 35% sales increase in 2023, underscoring the brand’s expanding international appeal.