Adobe更新Real-Time CDP, 将广告与跨渠道销售与隐私安全数据共享连接起来。 Adobe updates Real-Time CDP to link ads to sales across channels with privacy-safe data sharing.

Adobe已开始更新其实时CDP协作平台,采用实时、基于成果的计量方法,将在线和离线渠道的转换风险联系起来,以便立即优化活动。 Adobe has launched updates to its Real-Time CDP Collaboration platform, introducing real-time, outcomes-based measurement that links ad exposure to conversions across online and offline channels, enabling immediate campaign optimization. 该工具现在通过AWS清洁室与亚马逊营销云整合,使隐私安全的数据共享和更深入的受众洞察,而没有技术专长。 The tool now integrates with Amazon Marketing Cloud via AWS Clean Rooms, allowing privacy-safe data sharing and deeper audience insights without technical expertise. 它支持跨渠道归属,在没有额外许可证的情况下确保品牌和伙伴之间的协作,并在第三方数据不断下降和隐私条例不断提高的情况下,增加在广告支出方面的回报。 It supports cross-channel attribution, secure collaboration across brands and partners without extra licensing, and enhances return on ad spend amid declining third-party data and rising privacy regulations.