墨尔本杯嘉年华将赛道变成音乐节, 带来顶级表演、新体验及主要赞助者改变, The Melbourne Cup Carnival transforms racecourse into a music festival with top acts, new experiences, and major sponsor changes to boost attendance and appeal to younger crowds.

2024 年墨尔本杯嘉年华将弗莱明顿赛马场重新构想为一个音乐和娱乐节，在最后一场比赛后拆除赛道，让与会者在草坪上跳舞，其中包括布兰迪·赛勒斯、PNAU 和克雷格·大卫等表演者。 The 2024 Melbourne Cup Carnival is reimagining Flemington Racecourse as a music and entertainment festival, removing race rails after the final race to let attendees dance on the turf, featuring acts like Brandy Cyrus, PNAU, and Craig David. 独特的鸟笼围场正在改造成一个节日中心，设有中央舞台、雷克萨斯和皇冠等赞助商的升级帐篷，以及 2,200 美元的公共门票“游行社交”体验。 The exclusive Birdcage enclosure is being transformed into a festival hub with a central stage, upgraded marquees from sponsors like Lexus and Crown, and a $2,200 public ticketed "Parade Social" experience. 维多利亚比赛俱乐部从2 400万美元的损失和40名工作人员裁员中恢复过来,用Howden保险公司取代了葡萄酒赞助商Penfolds,并正在优先考虑音乐、食物和生活方式,以吸引年轻球迷。 The Victoria Racing Club, recovering from a $24 million loss and 40 staff cuts, replaced wine sponsor Penfolds with insurance firm Howden and is prioritizing music, food, and lifestyle experiences to attract younger fans.