费城艺术博物馆于2025年10月重新命名为费城艺术博物馆,引起对其设计和名称变更的批评。 The Philadelphia Museum of Art rebranded as the Philadelphia Art Museum in October 2025, sparking criticism over its design and name change.

费城艺术博物馆已改名为费城艺术博物馆,于2025年10月8日揭开一个新的标志、打字和数字存在。 The Philadelphia Museum of Art has rebranded as the Philadelphia Art Museum, unveiling a new logo, typography, and digital presence on October 8, 2025. 这一变化由设在布鲁克林的Gretel领导,其特点是在黑色上贴上圆环徽章,并有一个现代化的申根字面,目的是反映一种更现代、更便于使用的形象。 The change, led by Brooklyn-based Gretel, features a round badge on black and a modernized serif typeface, aiming to reflect a more contemporary and accessible image. 虽然官员表示最新消息支持博物馆不断演变的作用和数字焦点, 但新品牌因其设计而招致批评, 有些人称其为粗糙或让人想起体育标志, 并引发网络上对城外公司更名和使用名称的强烈反弹。 While officials say the update supports the museum’s evolving role and digital focus, the rebrand has drawn criticism for its design, with some calling it bland or reminiscent of sports logos, and sparking online backlash over the name change and use of an out-of-town firm.