Matcha月饼在贵州江口县的流行、创纪录销售和出口激增。 Matcha mooncakes surge in popularity, driving record sales and exports in Guizhou’s Jiangkou County.

Matcha月饼正在贵州江口县提升中秋节传统, 2024年生产超过1200吨火柴, 产生超过3亿元人民币。 Matcha mooncakes are boosting Mid-Autumn Festival traditions in Jiangkou County, Guizhou, where over 1,200 tonnes of matcha were produced in 2024, generating more than 300 million yuan. 当地公司,包括贵州贵叶茶集团,在2025年10月11日前售出超过200,000箱,超过预期,并造成供货短缺,其驱动因素是年轻消费者对低糖、现代化版本的需求。 Local companies, including Guizhou Gui Tea Group, sold over 200,000 boxes by October 11, 2025, exceeding expectations and causing supply shortages, driven by younger consumers’ demand for lower-sugar, modernized versions. 9月推出的新产品在一周内吸引了超过110 000份在线订单,而小生产者则从手工制作的品种销售了500多万元。 New products launched in September drew over 110,000 online orders in a week, while small producers saw over 5 million yuan in sales from handcrafted varieties. 该地区出口的火柴出口达到日本、美国和法国,反映了中国作为世界顶尖火柴生产者和消费者的地位。 The region’s matcha exports reach Japan, the U.S., and France, reflecting China’s status as the world’s top matcha producer and consumer.