YouTube扩大了印度与Nykaa和Purplle的购物联营方案, YouTube expands shopping affiliate program in India with Nykaa and Purplle, boosting creator-driven commerce.

YouTube将其在印度的购物附属项目扩大到包括Nykaa和Purplle, 增加创作者推广产品的选择。 YouTube has expanded its shopping affiliate program in India to include Nykaa and Purplle, boosting options for creators to promote products. 此举支持与购物有关的观察时间逐年增加250%,并依靠超过2亿个登录用户寻找购物内容。 The move supports a 250% year-on-year rise in shopping-related watch time and builds on over 200 million logged-in users searching for shopping content. 40%以上的符合资格的印度创作者已经加入,300多万个视频被贴上标签。 Over 40% of eligible Indian creators have joined, with more than 3 million videos tagged. 新的人工智能工具、产品标签和伙伴关系特征旨在加强视频驱动的商业,特别是在美容和生活方式方面,因为YouTube是印度社会商业市场的领导对象。 New AI tools, product stickers, and partnership features aim to strengthen video-driven commerce, especially in beauty and lifestyle, as YouTube targets leadership in India’s social commerce market.