欧盟新的在线广告透明度规则于2025年10月10日生效,促使主要平台停止针对法律关切的政治广告。 EU's new online ad transparency rules took effect Oct. 10, 2025, prompting major platforms to halt political ads over legal concerns.

2025年10月10日, 欧盟要求在线政治广告透明的新规则生效, 规定广告赞助商、选举链接及支出须有清晰标签。 On October 10, 2025, new EU rules requiring transparency in online political ads took effect, mandating clear labels on ad sponsors, election links, and spending. Meta和Google等主要平台因法律上的不确定性和宽泛的定义而停止了整个集团的政治广告,引起人们对较小政党和民间社会接触机会减少的担忧。 Major platforms like Meta and Google halted political ads across the bloc due to legal uncertainties and broad definitions, sparking concern over reduced access for smaller parties and civil society. 该法旨在遏制虚假信息和外国干预,禁止外国为欧盟政治广告提供资金,并适用于所有数字平台。 The law, aimed at curbing disinformation and foreign interference, bans foreign funding of EU political ads and applies to all digital platforms. 批评者警告整个平台禁令可能会破坏多元主义, 并限制公众获取政治信息, 尽管目前正在努力解决执行问题, While the EU says the rules are vital for democratic integrity, critics warn the platform-wide bans may undermine pluralism and limit public access to political information, despite ongoing efforts to resolve implementation issues.