Ant Forest是2016年启动的一个数字平台,已使7.5亿用户参与生态友好行动,为种植的6.19亿棵树木和全球养护项目提供资金。
Ant Forest, a digital platform launched in 2016, has engaged 750 million users in eco-friendly actions, funding 619 million trees planted and global conservation projects.
在2025年自然保护联盟世界保护大会上, Ant Group的Eric Jing强调Ant Forest, 这是一个2016年在Alipay推出的数字平台,
At the 2025 IUCN World Conservation Congress, Ant Group’s Eric Jing highlighted Ant Forest, a digital platform launched in 2016 within Alipay, which rewards users for eco-friendly actions like biking or using public transit with virtual green energy points.
这些点为现实世界环境项目提供资金,包括到2025年8月在中国种植6.19亿棵树木,并支持生物多样性保护。
These points fund real-world environmental projects, including planting 619 million trees in China by August 2025 and supporting biodiversity conservation.
该倡议吸引了超过7.5亿用户,创造了当地就业机会,并与耐克合作实施回收方案,将43万双鞋重新定为50个可持续体育法庭。
The initiative has engaged over 750 million users, created local jobs, and partnered with Nike on recycling programs that repurposed 430,000 shoes into 50 sustainable sports courts.
Ant Forest(菲律宾的GForest)和Ocean Buddy(印度尼西亚的Ocean Buddy)等全球性方案受到启发,并获得联合国最高环境奖。
Ant Forest has inspired global programs like GForest in the Philippines and Ocean Buddy in Indonesia, and earned top UN environmental awards.
它继续通过教育项目,如“动物物种”倡议和与自然保护联盟合作,提高对濒危物种的认识等,来扩大范围。
It continues to expand through educational projects like the "Amazing Species" initiative and collaborations with IUCN to raise awareness of endangered species.