中国的咖啡和茶叶市场看到大品牌在供应补贴上蓬勃发展,而小商店则在不断上涨的成本和激烈竞争中挣扎。 China's coffee and tea market sees big brands thrive on delivery subsidies, while small shops struggle with rising costs and intense competition.

2025年,中国的咖啡茶市场显示,主要品牌之间差距日益扩大,如以交付平台补贴为生的Luckin和Mixue,以及面对成本上升和由算法驱动的竞争而挣扎的小商店。 In 2025, China's coffee and tea market shows growing disparity between major brands like Luckin and Mixue, which thrive on delivery platform subsidies, and smaller shops struggling with rising costs and algorithm-driven competition. 虽然消费者享有较低的价格、更多的选择和由于晋升而增加的支出,小企业面临利润率下降和差异削弱。 While consumers enjoy lower prices, more options, and increased spending due to promotions, small businesses face declining margins and weakened differentiation. 专家警告长期的价格战争有可能使质量受到侵蚀和市场失衡,敦促较小的参与者注重特殊产品和生存的替代战略。 Experts warn prolonged price wars risk quality erosion and market imbalance, urging smaller players to focus on niche offerings and alternative strategies to survive.