爱尔兰旅游业在Netflix驱动的一场运动上花费了200万欧元, Tourism Ireland spent €200K on a Netflix-driven campaign using filming locations to boost travel, reaching 30M people.

爱尔兰旅游业在与Netflix系列活动挂钩的运动上花费近200 000欧元,星期三利用屏幕旅游促进前往爱尔兰的旅行。 Tourism Ireland spent nearly €200,000 on a campaign tied to the Netflix series Wednesday, using screen tourism to promote travel to Ireland. 这项努力与Netflix和Screen爱尔兰合作开发, 以幕后录像为主播, 演员在Powerscourt House和Charleville Castle等地拍摄, 以英国、美国、德国和法国为攻击目标。 The effort, developed with Netflix and Screen Ireland, featured behind-the-scenes videos with cast members filming at locations like Powerscourt House and Charleville Castle, targeting the UK, US, Germany, and France. 视频观看人数达到3000万人,其中740万人观看了视频, It reached 30 million people, with 7.4 million watching the videos in full, aligning with the show’s peak viewing periods in August and September. 该运动强调,24%的海外旅行者利用电视和电影来激发旅行灵感,全球屏幕旅游市场预计到2028年将增长至1 107.9亿美元,同时借鉴以往在“宝座游戏”等节目中取得的成功。 The campaign highlights that 24% of overseas travelers use TV and film for travel inspiration, with the global screen tourism market projected to grow to $110.79 billion by 2028, building on past success from shows like Game of Thrones.