Sappe在2025年的Anuga全球推出Mogu Mogu品牌, Sappe launched its Mogu Mogu brand globally at Anuga 2025 with a new campaign and snackable drink formats.

泰国最佳饮料创新者SAPPE在德国科隆的Anuga 2025年揭幕了Mogu Mogu品牌,这是世界最大的食品和饮料贸易博览会。 SAPPE, Thailand’s top beverage innovator, unveiled its Mogu Mogu brand at Anuga 2025 in Cologne, Germany, the world’s largest food and beverage trade fair. 该公司发起了全球运动“生活太短,你总得吃一顿”,通过社会联系和乐趣,在韩国、印度尼西亚、法国和联合王国启动活动,吸引年轻消费者参与。 The company launched the global campaign “Life’s too Short, You Gotta Chew” to engage younger consumers through social connection and fun, with activations in South Korea, Indonesia, France, and the UK. 包括Mogu Mogu Candy和Pretzel在内的新产品格式扩大了零食饮料的概念。 New product formats, including Mogu Mogu Candy and Pretzel, expanded the snackable drink concept. SAPPE还展示了其核心线路——Sappe Aloe Vera、Sappe Beauti和All Coco-突出创新、可持续性和消费者福祉。 SAPPE also showcased its core lines—Sappe Aloe Vera, Sappe Beauti, and All Coco—highlighting innovation, sustainability, and consumer well-being. 这次活动题为“可持续增长”,吸引了来自110个国家的8 000多名参展者。 The event, themed “Sustainable Growth,” drew over 8,000 exhibitors from 110 countries.