日本在Echizen市启动了NFT旅游试点,将文化手工艺与对游客的数字奖励联系起来。 Japan launches NFT tourism pilot in Echizen City, linking cultural crafts to digital rewards for visitors.

Toda公司、JTB公司和Fujitsu有限公司从2025年11月至2026年1月在日本Echizen市启动了一个试点项目,利用NFTs加强国际旅游业。 Toda Corporation, JTB Corp., and Fujitsu Limited have launched a pilot project in Echizen City, Japan, from November 2025 to January 2026, using NFTs to enhance international tourism. 参观者参加传统手工艺活动,如瓦希造纸和陶器制作,赚取独特的NFT,以Murasaki Shikibu为特色,作为参与的证明。 Visitors participate in traditional craft activities like washi paper and pottery making, earning unique NFTs featuring Murasaki Shikibu as proof of participation. 这些NFT可以用来赎回纪念品或未来利益,如折扣和活动准入。 These NFTs can be redeemed for souvenirs or future benefits like discounts and event access. 该倡议通过Hokuriku Shinkansen扩展计划支持区域振兴和改善旅游准入,并计划将该模式扩展到日本其他地区。 The initiative supports regional revitalization and improved tourism access via the Hokuriku Shinkansen extension, with plans to expand the model to other Japanese regions.