印度新闻出版商采用Magnite Access(Magnite Access)来增加收入和对数字存货的控制。 Indian news publishers adopt Magnite Access to boost ad revenue and control over digital inventory.

代表22家印度主要新闻出版商的数字新闻出版商协会 (DNPA) 采用了Magnite Access, The Digital News Publishers Association (DNPA), representing 22 major Indian news publishers, has adopted Magnite Access, a self-service platform enabling members to discover, create, and activate audience segments across their digital inventory. 该工具支持私人市场和方案担保交易,通过诸如旅行爱好者等跨出版商的受众一揽子计划加强货币化,并使出版商对库存和数据有更大的控制权。 The tool supports private marketplace and programmatic guaranteed deals, enhances monetization through cross-publisher audience packages like travel enthusiasts, and gives publishers greater control over inventory and data. 合作的目的是改善广告商的成果,支持印度可持续和创新的数字新闻工作。 The collaboration aims to improve outcomes for advertisers and support sustainable, innovative digital journalism in India.