对400,000人的研究显示,移动广告和固定户外广告相结合将效果提高50%至100%。 Combining moving and stationary outdoor ads boosts effectiveness by 50% to 100%, a study of 400,000 people shows.

Firefly和Reveal的一项新研究发现,将移动OOH广告(如数字出租车顶部)与固定格式(如广告牌)相结合,将竞选效果提高50%至100%。 A new study by Firefly and Reveal finds that combining moving OOH ads, like digital taxi tops, with stationary formats such as billboards increases campaign effectiveness by 50% to 100%. 研究人员对来自10+市场的400 000多人的数据进行了分析,发现接触两种格式的受众参与的可能性高达2.5倍,在运动目标之间取得一致结果。 Analyzing data from over 400,000 people across 10+ markets, researchers found audiences exposed to both formats were up to 2.5 times more likely to engage, with consistent results across campaign goals. 独立验证证实了调查结果。 Independent validation confirmed the findings. 这项研究支持OOH综合战略,利用Firefly的60 000+屏幕全球网络提供实时、有针对性的讯息。 The study supports integrated OOH strategies, leveraging Firefly’s global network of 60,000+ screens for real-time, targeted messaging. 白皮书提供了规划、创造性和计量方面的指导。 A white paper offers guidance on planning, creative, and measurement.