Vinarchy 为英国 Z 世代推出 9% ABV 罐装葡萄酒,而 Molson Coors 重组领导层,Castel-Vins 扩大数字影响力。
Vinarchy launches 9% ABV canned wine for UK Gen Z, while Molson Coors restructures leadership and Castel-Vins expands digital reach.
维纳基推出了Echo Falls,一种含有夏季果味的9% ABV装RTD葡萄酒,针对英国Z世代消费者,从10月底开始在特斯科和阿斯达可供购买.
Vinarchy has launched Echo Falls, a 9% ABV canned RTD wine with summer berry flavors, targeting UK Gen Z consumers, available in Tesco and Asda from late October.
该产品是Vinarchy在2025年4月成立后扩大产品组合的一部分.
The product is part of Vinarchy’s expanded portfolio following its formation in April 2025.
Molson Coors在Michelle St Jacques作为CCO离职后正在重组其领导层,
Molson Coors is restructuring its leadership after Michelle St Jacques departs as CCO, aiming to streamline operations and boost agility in the Americas.
Castel-Vins同时获得意大利坦尼科(Tannico)的电子商务平台,
Meanwhile, Castel-Vins acquired Italy’s Tannico e-commerce platform to expand its digital wine retail presence.
Jumbo超级市场正在年终结束其与珠穆朗玛峰和史诗伙伴的采购联盟,转向直接采购,以提高控制和成本效益。
Jumbo Supermarkets is ending its purchasing alliances with Everest and Epic Partners by year-end, shifting to direct sourcing for greater control and cost efficiency.