Google的《2025年5月AI模式》用AI驱动的答案促进搜索,对AI摘要和传统结果要求最佳品牌。 Google's May 2025 AI Mode boosts search with AI-driven answers, demanding brands optimize for both AI summaries and traditional results.

Google于2025年5月推出的AI模式(AI模式)通过使用“查询扇子外出”来提供相关分专题、多媒体和不同网站引用的全面的、由推理驱动的答案来增强搜索能力。 Google’s AI Mode, launched in May 2025, enhances search by using query fan-out to deliver comprehensive, reasoning-driven answers with related subtopics, multimedia, and citations across diverse sites. 它与传统的 " ERP " 和 " AI概览 " 融为一体,创造了一种混合搜索经验,其可见性取决于内容深度、E-E-A-T可信度和品牌权威。 It integrates seamlessly with traditional SERPs and AI Overviews, creating a hybrid search experience where visibility depends on content depth, E-E-A-T credibility, and brand authority. 由于人工智能处理了33%的有机搜索,因此品牌必须针对人工智能摘要和传统结果进行优化,采用统一的SEO和PPC策略,专注于用户意图,实时可访问性和跨平台存在. As AI handles 33% of organic searches, brands must optimize for both AI summaries and traditional results, adopting unified SEO and PPC strategies focused on user intent, real-time accessibility, and cross-platform presence.