通过多年协议与NBA合作, 通过运动员和数字平台提高皮肤和头皮健康意识, 尤其是在服务不足的社区. CeraVe partners with the NBA through a multiyear deal, using athletes and digital platforms to boost skin and scalp health awareness, especially in underserved communities.

CeraVe 于 2025 年 10 月 6 日宣布了一项多年协议，与 NBA 合作，成为其官方护肤和护发提供商，旨在通过运动员驱动的内容和社区外展来促进皮肤和头皮健康。 CeraVe has partnered with the NBA as its official skincare and haircare provider in a multiyear deal announced on October 6, 2025, aiming to promote skin and scalp health through athlete-driven content and community outreach. 合作的特色是NBA All-Star All-Star Anthony Davis和WNBA明星Paige Bueckers, 利用社交媒体和NBA 2K26, 其中包括在小NBA诊所进行皮肤检查等倡议。 The collaboration features NBA All-Star Anthony Davis and WNBA star Paige Bueckers, leverages social media and NBA 2K26, and includes initiatives like dermatology checkups at Jr. NBA clinics. 这种伙伴关系强调教育和获得机会,以服务不足的社区为目标,同时将CeraVe的覆盖范围扩大到传统美景市场之外。 The partnership emphasizes education and access, targeting underserved communities while expanding CeraVe’s reach beyond traditional beauty markets.