印度BMW利用AI驱动的遥控经验,为2系列Gran Coupe和X3推出了交互式CTV广告。 BMW India launched interactive CTV ads for the 2 Series Gran Coupe and X3 using AI-driven remote-controlled experiences.

BMW India与伙伴互动大道和VDO.AI为新BMW 2系列Gran Coupe和BMW X3发起了交互式连线电视宣传运动,利用VDO.AI技术将广告转化为遥控经验。 BMW India, with partners Interactive Avenues and VDO.AI, launched interactive Connected TV campaigns for the New BMW 2 Series Gran Coupe and BMW X3, using VDO.AI’s technology to turn ads into remote-controlled experiences. 这些活动以互动轮播和动态背景为特色，吸引了优质 CTV 平台上的观众。 The campaigns featured interactive carousels and dynamic backdrops, engaging viewers on premium CTV platforms. 在印度不断演变的广告风景中, 这些努力利用AI驱动的洞察力来提升影响, 标志着印度向隐性、数字第一品牌故事的转变。 Targeted at high-intent luxury vehicle households, the efforts leveraged AI-driven insights to boost impact, marking a shift toward immersive, digital-first brand storytelling in India’s evolving advertising landscape.