American Express推出Amex Ads平台, American Express launches Amex Ads, a platform targeting affluent customers with premium brand ads using member data.

American Express已经推出Amex Ads, 这是一个新的数字广告平台, American Express has launched Amex Ads, a new digital advertising platform designed to connect its high-spending card members with premium brands. 该平台旨在利用Amex的数据和成员洞察力,通过数字频道的定向广告,帮助品牌接触富裕消费者。 The platform aims to help brands reach affluent consumers through targeted ads across digital channels, leveraging Amex’s data and member insights. 此次推出标志着Amex的营销服务战略扩张,提高了持卡人的价值,同时为高参与率受众提供品牌准入。 The rollout marks a strategic expansion of Amex’s marketing services, enhancing value for cardholders while offering brands access to a high-engagement audience.