AI和隐私挑战迫使全球市场营销在需求增长和1.08T广告支出增加的情况下进行调整。 AI and privacy challenges force global marketing to adapt amid rising demand and $1.08T ad spending.

一份WAC报告显示,全球80%的营销战略人员认为,尽管客户需求不断增长,但是他们的领域正处在十字路口,因为AI、数据隐私和客户不断变化的期望重新塑造了行业。 A WARC report reveals that 80% of global marketing strategists see their field at a crossroads despite rising client demand, as AI, data privacy, and shifting client expectations reshape the industry. Truecaller等公司正在推出保护隐私的AI工具,而Bayer、Haleon和Kenvue等主要品牌正在重组机构伙伴关系。 Companies like Truecaller are launching privacy-safe AI tools, while major brands such as Bayer, Haleon, and Kenvue are reorganizing agency partnerships. Edelman正在更新其全球领导地位,以反映更广泛的行业变化。 Edelman is updating its global leadership, reflecting broader industry changes. 在全球广告支出预计为1.08万亿美元的情况下,市场营销面临一个关键时刻,即创新与信任之间保持平衡。 Amid projected $1.08 trillion in global ad spending, marketing faces a pivotal moment balancing innovation with trust.