小米挑战豪华汽车品牌的定制高端EV,并计划在2027年前扩大欧洲。 Xiaomi challenges luxury car brands with customizable, high-end EVs and plans European expansion by 2027.

中国汽车制造商小米正在挑战像保时捷这样的西方奢侈品牌, 为SU7 Ultra 和 YU7 Max 的电动车提供广泛的定制, Chinese automaker Xiaomi is challenging Western luxury brands like Porsche by offering extensive customization for its SU7 Ultra and YU7 Max electric vehicles, targeting affluent buyers with options like 24-karat gold badges, custom wheels, and hand-painted finishes costing up to 100,000 yuan extra. 这一举动是中国EV制造者获取溢价市场的更广泛战略的一部分,随着当地品牌以先进技术和个性化服务获得优势。 The move, part of a broader strategy by Chinese EV makers to capture the premium market, comes as local brands gain ground with advanced technology and personalized services. 虽然保时捷保持强大的定制计划,但小米的目标是以更低的价格提供类似的独家性,这表明豪华电动汽车市场的转变. While Porsche maintains a strong bespoke program, Xiaomi aims to deliver similar exclusivity at lower price points, signaling a shift in the luxury EV landscape. 小米还计划到2025年以旗舰商店向欧洲扩展,并于2027年在那里推出EVs。 Xiaomi also plans to expand into Europe with flagship stores by 2025 and launch its EVs there in 2027.