全国葡萄酒销售量下降,由于消费者习惯的改变,对爱荷华葡萄酒厂的打击最大。 Wine sales decline nationwide, hitting Iowa wineries hardest due to shifting consumer habits.

美国人饮酒少, 伤害了整个心脏地带的葡萄酒厂, 特别是在爱荷华州, Americans are drinking less wine, hurting wineries across the Heartland, especially in Iowa, where declining sales strain cash flow despite harvests. 在Soldier Creek Winery, 酿酒者Anne Zwink说, 需求疲软是主要的挑战, At Soldier Creek Winery, winemaker Anne Zwink says weak demand—driven by health concerns, particularly among younger adults—is the main challenge, with inventory piling up. 就全国而言,自2019年以来,葡萄酒销售量有所下降,促使一些加利福尼亚和华盛顿种植者退出生产效率较低的葡萄园。 Nationally, wine sales have dropped since 2019, prompting some California and Washington growers to exit less productive vineyards. 虽然肯塔基州、田纳西州和北达科他州消费上升,但爱荷华州面临供过于求和关闭。 While states like Kentucky, Tennessee, and North Dakota saw rising consumption, Iowa faces oversupply and closures. 许多葡萄酒正在通过制作硬苹果或生产其他品牌来适应变化,但持续的低需求威胁到长期可行性。 Many wineries are adapting by making hard cider or producing for other brands, but sustained low demand threatens long-term viability.