2025年美国节假日购物因经济担忧而放缓,支出减少,打折扣次数增加。 U.S. holiday shopping in 2025 is slowing due to economic worries, with lower spending and increased discount hunting.

预计2025年美国节日购物将受到抑制,由于经济不确定性、通货膨胀和贸易政策关切,消费者支出减少。 U.S. holiday shopping in 2025 is expected to be subdued, with consumers spending less due to economic uncertainty, inflation, and trade policy concerns. Adobe分析预测在线销售增长5.3%,达到2 534亿美元,低于去年8.7%的增长率,而节假日总支出预计将增长4%,低于10年平均水平。 Adobe Analytics projects a 5.3% rise in online sales to $253.4 billion, down from last year’s 8.7% growth, while total holiday spending is forecast to grow 4%, below the 10-year average. 购物者平均计划花费 1,552 美元，比去年下降 5%，Z 世代削减了 23% 的支出。 The average shopper plans to spend $1,552, a 5% drop from last year, with Gen Z cutting spending by 23%. 消费者正在优先考虑必需品,寻求深度折扣,并使用移动设备进行56.1%的在线采购。 Consumers are prioritizing essentials, seeking deep discounts, and using mobile devices for 56.1% of online purchases. AI动力购物工具的流量猛增520%。 AI-powered shopping tools are seeing a 520% surge in traffic. 尽管电子商务略有增长,但股票销售增长放缓,零售业的总体业绩不尽相同,一些零售商提高了前景,而另一些零售商则降低了前景。 Despite a slight increase in e-commerce, in-store sales growth is slowing, and overall retail performance varies, with some retailers raising outlooks while others cut them.