2024年8月,英国的皮肤品牌Skin + Me, 利用人类专家和真实的客户故事, 收入达到37.5亿英镑。 Skin + Me, a UK skincare brand, reached £37.5M in revenue by Aug 2024 using human experts and real customer stories.

Skin + Me成立于2020年,为100多万客户提供服务,并报告到2024年8月收入为3 750万英镑,依靠与皮肤科医生和药剂师进行人为主导的协商,制定个性化的皮肤护理计划。 Skin + Me, founded in 2020, has served over one million customers and reported £37.5 million in revenue by August 2024, relying on human-led consultations with dermatologists and pharmacists for personalized skincare plans. 创始人James Mishreki强调用机器人取代人类专家会损害对品牌成功至关重要的信任和同情心, Founder James Mishreki stressed that replacing human experts with robots would harm the trust and empathy central to the brand’s success, though he supports using AI if it improves outcomes and is properly regulated. 该公司通过真实的市场营销增长,以真实的顾客和影响力人物为主,特别是针对肛门和老化问题,并通过Boots和John Lewis等零售商销售产品。 The company grows through authentic marketing featuring real customers and influencers, particularly for acne and aging concerns, and sells products via retailers like Boots and John Lewis.