展示价格史的AI工具, 帮助购物者发现真实折扣。 Amazon introduces Rufus, an AI tool showing price history to help shoppers spot real discounts.

亚马逊(Amazon)推出AI助理Rufus(Rufus), 帮助购物者通过展示产品30天和90天的价格历史, 评估销售价格是否真正是折扣。 Amazon has launched Rufus, an AI assistant that helps shoppers evaluate whether sale prices are truly discounts by showing a product’s 30- and 90-day price history. 鲁弗斯(Rufus)的目标是通过披露当前价格是否真正低廉, 打击误导性交易, 以及诸如「大交易日」等事件期间的超额支出。 Available to logged-in users, Rufus aims to combat misleading deals and overspending during events like Prime Big Deal Days by revealing if current prices are genuinely low. 测试显示轮胎泵的折扣是实实在在的讨价还价,而其他标记下降的物品实际上价格并没有下跌。 Testing showed a tire pump’s discount was a real bargain, while other marked-down items had not actually dropped in price. 这一工具为减少购买冲动和改善决策提供了透明度,这是亚马逊为建立对其市场的信任所作努力的一部分。 The tool provides transparency to reduce impulse buys and improve decision-making, part of Amazon’s effort to build trust in its marketplace.