9月15日至10月15日,美国AlEn公司与Kroger公司共同发起了一项西班牙人遗产月运动,在全国250家商店提供产品折扣。 AlEn USA launched a Hispanic Heritage Month campaign with Kroger, offering discounts on its products in 250 stores nationwide from September 15 to October 15.

美国AlEn公司与Kroger公司发起了西班牙人遗产月运动,从9月15日至10月15日在全国250家Kroger和Food 4 Less商店启动。 AlEn USA has launched a Hispanic Heritage Month campaign with Kroger, activating in 250 Kroger and Food 4 Less stores nationwide from September 15 to October 15. 这项工作包括店内和数字促销,对AlEn产品如CLORALEN和PINALEN进行折扣,突出该品牌的墨西哥根基和对可持续性的承诺。 The effort includes in-store and digital promotions, with discounts on AlEn products like CLORALEN® and PINALEN®, highlighting the brand’s Mexican roots and commitment to sustainability. 作为墨西哥Grupo AlEn的北美分支, 成立于1949年, AlEn America将70多年的清洁专业知识带到了美国市场, As the North American arm of Mexico’s Grupo AlEn, founded in 1949, AlEn USA brings over 70 years of cleaning expertise to the U.S. market, where its brands are top-selling in Mexico. 这项运动反映出通过与文化相关的信息,在与沃尔玛的伙伴关系和对连通电视和影响力营销的投资的支持下,更广泛地推动与西班牙裔消费者建立联系。 The campaign reflects a broader push to connect with Hispanic consumers through culturally relevant messaging, supported by partnerships with Walmart and investments in connected TV and influencer marketing.