可寻址电视提高了广告的覆盖范围和准确性，特别是对于轻度观众而言，仅用 102% 的预算分配即可产生 $10M 的额外收入。 Addressable TV boosts ad reach and accuracy, especially for light viewers, generating $102M in extra revenue with just 10% budget allocation.

DISH Media和Janus战略与Insights的一项新研究发现,广告商缺乏数以百万计的消费者,特别是光电视观众,因为没有充分利用可播报的电视。 使用经核实的用户数据,美国94%的成人可以收看可播报的电视,准确率达到89%,比典型的概率方法精确近四倍。 A new study by DISH Media and Janus Strategy & Insights finds advertisers are missing millions of consumers, especially light TV viewers, by underusing addressable TV, which can reach 94% of U.S. adults with 89% accuracy using verified subscriber data—nearly four times more precise than typical probabilistic methods. 将运动预算的10%用于可播出的电视,可使收视率提高38%,提高目标准确性,估计增加收入1.02亿美元。 Allocating just 10% of a campaign budget to addressable TV can boost reach among light viewers by up to 38% and improve targeting accuracy, generating an estimated $102 million in incremental revenue. 调查结果定于2025年广告周发表,显示可播出的电视在各种预算规模上都带来强劲的回报,对有效的媒体规划至关重要。 The findings, set for presentation at Advertising Week 2025, show addressable TV delivers strong returns across all budget sizes and is becoming essential for effective media planning.