自2025年9月中旬以来, Zoho的以隐私为主的Aratai短信应用程序的受欢迎程度猛增, 每日下载量达到100K, 用户数量增加了40倍。 Zoho's privacy-focused Arattai messaging app surged in popularity, reaching 100K daily downloads and a 40-fold user increase since mid-September 2025.

Zoho于2025年8月推出Aratai, 是一个以15至20年的内部技术为基础、以终端到终端加密、视频通话和免费通信为主的以隐私为重点的短信应用程序。 Zoho launched Arattai in August 2025 as a privacy-focused messaging app built on 15 to 20 years of in-house technology, featuring end-to-end encryption, video calls, and ad-free communication. 它与分布式计算机系统和实时框架一起开发,支持可扩缩和安全性,用户数据储存在印度。 Developed with a distributed computing system and real-time framework, it supports scalability and security, with user data stored in India. 该应用程序以泰米尔语命名为“聊天”, 受欢迎程度激增, 每日下载量达100 000次, 活跃用户数量自9月中旬以来增加了40倍, The app, named after the Tamil word for “chat,” has surged in popularity, hitting 100,000 daily downloads and a 40-fold rise in active users since mid-September, aided by government endorsements and a push for indigenous tech.