中国快餐连锁店Mixue(Mixue)在纽约市的Tribeca开放了第一个美国地点。 Mixue, a Chinese fast-food chain, opens its first U.S. location in New York City’s Tribeca.

根据店铺数量,全球最大的快餐连锁店Mixue Ice Cream and Tea,截至2024年,全球拥有46,479家店铺,正在纽约市Tribeca的266运河街开设其首个美国店铺. Mixue Ice Cream and Tea, the world’s largest fast food chain by store count with 46,479 locations globally as of 2024, is opening its first U.S. location in New York City’s Tribeca at 266 Canal Street. 以10年租约为担保的195平方米仓库截至9月中旬仍未开通,当地对此知之甚少。 The 195-square-meter store, secured under a 10-year lease, remains unopened as of mid-September, with little local awareness. 例如Mango Oats Jasmine Tea和Coconut Jelly Jelly 茶价低于1美元, Mixue通过特许经营和数字第一营销迅速扩张,主要在亚洲,其海外收入的70%来自印度尼西亚和越南。 Known for affordable, innovative drinks like Mango Oats Jasmine Tea and Coconut Jelly Milk Tea priced under $1, Mixue has rapidly expanded through franchising and digital-first marketing, primarily in Asia, where about 70% of its overseas revenue comes from Indonesia and Vietnam. 美国的进入标志着一项战略性的全球扩张运动,这是中国品牌利用价值定价、社交媒体参与和灵活产品创新进入国际市场这一更广泛趋势的一部分。 The U.S. entry marks a strategic global expansion move, part of a broader trend of Chinese brands entering international markets using value pricing, social media engagement, and agile product innovation.