微软在增加游戏到游戏通道后,在使命召唤的销售中损失了3亿美元,转向订阅模式.
Microsoft lost $300M in Call of Duty sales after adding games to Game Pass, shifting to subscription model.
根据行业分析师的说法, 微软可能在将近期游戏纳入游戏通付订阅服务后, 直接从"使命召唤"销售中损失了3亿美元的收入.
Microsoft may have lost $300 million in direct revenue from Call of Duty sales after including recent titles in its Game Pass subscription service, according to industry analysts.
这一转变将消费支出从个人购买转向订阅,增加了游戏通过会籍和平台参与。
The move shifted consumer spending from individual purchases to subscriptions, boosting Game Pass membership and platform engagement.
虽然前期销售额下降,但该战略旨在通过保留用户和对生态系统的忠诚来推动长期增长。
While upfront sales declined, the strategy aims to drive long-term growth through subscriber retention and ecosystem loyalty.
金融影响凸显出赌博行业日益转向订阅模式的趋势。
The financial impact highlights the growing shift toward subscription models in the gaming industry.