随着市场份额和利润不断上升，Aldi 通过优质活动加强其澳大利亚圣诞节活动，瞄准 Coles 和 Woolworths。 Aldi boosts its Aussie Christmas push with premium events, targeting Coles and Woolworths amid rising market share and profits.

Aldi正在澳大利亚扩大圣诞节运动, 举办以龙虾尾和松果等美食物品为特色的高端品尝活动, 标志着向主要超级市场Coles和Woolworths挑战的战略推动。 Aldi is expanding its Christmas campaign in Australia with a high-end tasting event featuring gourmet items like lobster tails and turducken, marking a strategic push to challenge dominant supermarkets Coles and Woolworths. Aldi在2023年获得市场份额, 利润翻了一番, 达到4.02亿美元, Despite offering only about 1,800 products compared to the majors’ 20,000–25,000, Aldi has gained market share and doubled profits to $402 million in 2023, fueled by the cost-of-living crisis and consumer dissatisfaction with pricing at larger chains. 虽然价格差距有所缩小,但Aldi继续降低约300件物品的价格,并强调创新趋势,如病毒口味和易燃的冷冻食品。 While price gaps have narrowed, Aldi continues to lower prices on roughly 300 items and emphasizes innovation with trends like viral flavors and air fryer-friendly frozen foods. 零售商还在利用伙伴关系来交付货物,目的是在节假日期间加强其吸引力。 The retailer is also leveraging partnerships for delivery and aiming to strengthen its appeal during the holiday season.