泰国的旅游业收入在2025年下降,但卫生旅游业激增,促使人们作出新的努力,吸引更多的中国、日本、印度和海湾游客。
Thailand's tourism revenue dipped in 2025, but health tourism surged, prompting new efforts to attract more Chinese, Japanese, Indian, and Gulf tourists.
泰国的旅游部门面临衰退,到2025年9月,到2025年9月为止的同比年外国游客下降了7.5%,总数达2 411万亿铢,产生11.1万亿铢的收入。
Thailand’s tourism sector faces a downturn, with foreign arrivals down 7.5% year-on-year through September 2025, totaling 24.11 million and generating 1.11 trillion baht in revenue.
尽管如此,保健旅游业仍在飞速发展,92 813家运营商的收入为206.5亿美元,这是由对温泉疗养、健康和医疗服务的需求所驱动的。
Despite this, health tourism is surging, with 92,813 operators generating $20.65 billion, driven by demand for spa, wellness, and medical services.
以日本、印度和海湾国家等高增长市场为目标, 政府正在转变策略, 目的是在四个月内吸引200万至300万中国游客。
The government is shifting strategy, aiming to attract 2–3 million more Chinese tourists within four months and targeting high-growth markets like Japan, India, and Gulf nations.
努力包括促进第二级城市,通过大赦国际和泰国旅游警察应用软件改善安全,以及利用SEA运动会增强信心。
Efforts include promoting second-tier cities, improving safety via AI and the Thailand Tourist Police app, and leveraging the SEA Games to boost confidence.