在对20克+蛋白质饮料的需求不断上升的情况下,星巴克引入了高蛋白泡沫和拿铁。 Starbucks introduces high-protein foam and lattes amid rising demand for 20g+ protein drinks.

由于消费者对高蛋白饮料的需求不断增长,星巴克已经启动了一种蛋白质泡沫添加剂和强化蛋白质的拿铁。 Starbucks has launched a protein foam add-on and protein-enhanced lattes in response to growing consumer demand for high-protein beverages. 市场研究显示,蛋白质含量在20克或20克以上的产品增长最快,零食中的20至25克产品销售增长38.2%。 Market research shows products with 20 grams or more of protein are growing fastest, with 20–25 gram items in snacks seeing a 38.2% sales rise. 分析家注意到,出现了向大量蛋白质摄入的明显转变,反映出在食物和饮料类别中,健康更加广泛,喜好更加突出,喜忧参半的饮食偏好也更加突出。 Analysts note a clear shift toward substantial protein intake, reflecting broader health and satiety-driven dietary preferences across food and drink categories.