戴比尔斯推出了“沙漠钻石”，采用区块链跟踪、合乎道德的宝石，以吸引年轻买家。 De Beers launched "Desert Diamonds" with blockchain-tracked, ethically sourced stones to attract younger buyers.

De Beers Group在Jewellery & Gem World推出其“沙漠钻石”藏品, De Beers Group launched its "Desert Diamonds" collection at Jewellery & Gem WORLD, featuring natural diamonds with warm color gradients inspired by desert landscapes. 发起活动包括由Tracr 块链技术推动的新“Origin”追踪计划, 让消费者能够验证钻石的原产地、稀有性及社会影响。 The launch included the new "Origin" traceability program, powered by Tracr blockchain technology, enabling consumers to verify a diamond’s origin, rarity, and social impact. 该倡议旨在通过道德来源、透明度和讲故事来加强信任和吸引年轻买家。 The initiative aims to strengthen trust and appeal to younger buyers through ethical sourcing, transparency, and storytelling. 行政首长参加了全球论坛,重点讨论市场趋势和可持续性,特别是在大中国。 Executives participated in global forums, focusing on market trends and sustainability, particularly in Greater China.