Cracker Barrel在反弹和大量库存下降后, 重新恢复其传统标志。 Cracker Barrel reversed a controversial rebrand, restoring its classic logo after backlash and a significant stock drop.

Cracker Barrel 正在结束与咨询公司先知的伙伴关系, 经过重塑品牌的努力, 以微小设计取代其标志性“老时代”标志, Cracker Barrel is ending its partnership with consulting firm Prophet after a rebranding effort that replaced its iconic "Old Timer" logo with a minimalist design sparked widespread backlash. 客户和投资者批评这一变化是连锁店南方魅力的丧失,导致市场价值下跌1.4亿美元,股价下降7%。 Customers and investors criticized the change as a loss of the chain’s Southern charm, leading to a $140 million drop in market value and a 7% share decline. 特朗普总统敦促恢复原有的标识,作为回应,Cracker Barrel逆道,拆掉新品牌,恢复经典设计。 President Trump urged a return to the original logo, and in response, Cracker Barrel reversed course, scrapping the new branding and restoring the classic design. 该公司引用了客户的反馈和对其遗产的承诺。 The company cited customer feedback and a commitment to its heritage.