River Public Affairs 推出 AffinityCampaigns，利用值得信赖的影响者来提高宣传参与度。 River Public Affairs launches AffinityCampaigns, using trusted influencers to boost advocacy engagement.

River Public Affairs Group 发起了由策略师 David Spady 领导的 AffinityCampaigns，通过与脱口秀主持人和播客等值得信赖的广播影响者合作来加强宣传工作。 River Public Affairs Group has launched AffinityCampaigns, led by strategist David Spady, to boost advocacy efforts by partnering with trusted broadcast influencers like talk show hosts and podcasters. 该倡议利用来自熟悉声音的真实和可比较的信息,加强关键事业的参与和行动,利用显示对影响者建议信任程度较高的研究,特别是在年轻成年人中。 The initiative uses authentic, relatable messaging from familiar voices to increase engagement and action on key causes, leveraging research showing higher trust in influencer recommendations—especially among younger adults. 该方案侧重于情感联系和信誉,旨在通过数字噪音来减少数字噪音,推动提高答复率,反映出在公共关系中转向以关系为驱动的倡导。 By focusing on emotional connection and credibility, the program aims to cut through digital noise and drive higher response rates, reflecting a shift toward relationship-driven advocacy in public relations.