派拉蒙任命前美泰和迪士尼高管乔什·西尔弗曼为产品和体验总裁，以提升商品和沉浸式产品。 Paramount names Josh Silverman, ex-Mattel and Disney exec, as President of Products and Experiences to boost merchandise and immersive offerings.

派拉蒙已任命马特尔前执行官、马维尔和迪斯尼的老兵Josh Silverman担任其产品和经验新总裁。 Paramount has appointed Josh Silverman, a former executive at Mattel and a veteran of Marvel and Disney, as its new President of Products and Experiences. 这一角色标志着Paramount在电影,电视和流媒体特许经营权中扩大消费品和体验产品的战略举措. The role marks a strategic move to expand Paramount’s consumer products and experiential offerings across its film, television, and streaming franchises. Silverman公司在品牌许可、产品开发以及全球娱乐营销方面带来了广泛的经验。 Silverman brings extensive experience in brand licensing, product development, and global entertainment marketing. 派拉蒙(Paramount)在商品市场和亲身体验市场加强影响力。 His appointment signals Paramount’s push to strengthen its presence in the merchandise and immersive experiences market.