Labat公司在加拿大发射无酒精的Michelob Ultra,以应对对非酒精啤酒日益增长的需求。 Labatt launches alcohol-free Michelob Ultra in Canada, responding to growing demand for non-alcoholic beer.

Labatt在加拿大引入了无酒精版本的Michelob Ultra, Labatt has introduced an alcohol-free version of Michelob Ultra in Canada, developed over 18 months using low-temperature de-alcoholization to preserve taste. 这一行动回应了对非酒精选择不断增长的需求,其驱动因素是健康关切、预算限制和不断变化的饮酒习惯,特别是在青年成年人中。 The move responds to rising demand for non-alcoholic options, driven by health concerns, budget limits, and changing drinking habits, particularly among young adults. 非酒精啤酒现在占加拿大非酒精啤酒类别的76%,占拉巴特啤酒总量的4%左右。 Non-alcoholic beer now makes up 76% of Canada’s non-alcoholic beer category and accounts for about 4% of Labatt’s overall beer volume. 尽管2023年至2024年啤酒销售总额下降了4.5%,但Labatt和Molson Coors等公司正在空间投资,利用先进技术提高质量和真实性。 Despite a 4.5% decline in overall beer sales from 2023 to 2024, companies like Labatt and Molson Coors are investing in the space, using advanced technology to improve quality and authenticity.